Our grasp of consumer emotions will rocket fuel your business

We’re an award-winning, independent, global insights agency with 25+ years’ expertise. Globally, we use our unique take on emotions to inspire brands to connect with consumers.

Fresh advantage every week

Award-winning insight

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Vue’s comeback strategy

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NSPCC and O2 kids safety

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home, propsition development

New-to-market product launch

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The National Lottery’s digital experience

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CX, home

Eurostar’s gold standard CX

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CustomerSeg, Data Science, home

Feelings-focused segmentation

What we specialise in

From start ups to super brands. We create tailored solutions to suit any size business.

Proposition Development

Brand and comms

Segmentation

How we do it

The science is undeniable. People can’t tell you what really engages them. Our thoughts and behaviours spring from our subconscious – a world only reachable by type of latest research techniques we’ve developed.