The Score – weekly consumer insight to drive real time decisions

The sharpest human insight in rapidly changing times

Each week we reveal the true story of what life feels like for the nation. It’s a story often missing from the news headlines; one about subtle changes in behaviour and what brands can do to reflect consumer trends.

Robust, agile quantitative read

We survey 2,000 UK consumers each week giving you insight into the big stories and full data tables to explore your sector trends. Webinars, reports and engaging narrative will explore how feelings and actions are changing and what your brand can do to stay in tune. A unique, expert perspective that gives you decision making confidence.

Rich qualitative exploration

We’ve become part of the lives of 20 UK households. Each week we delve deep into their hopes, fears and feelings around the virus, the vaccine, Brexit and recovery and uncover how these shape their everyday behaviour and future outlook. We dig into what they’re scrolling, watching, eating, or even actively avoiding and synthesise all this rich detail into a concise story-led deck of key themes and a hard-hitting short film to bring insights to life.