The Score – weekly consumer insight to drive real time decisions

The sharpest human insight in rapidly changing times
Each week we reveal the true story of what life feels like for the nation. It’s a story often missing from the news headlines; one about subtle changes in behaviour and what brands can do to reflect consumer trends.
Robust, agile quantitative read
We survey 2,000 UK consumers each week giving you insight into the big stories and full data tables to explore your sector trends. Webinars, reports and engaging narrative will explore how feelings and actions are changing and what your brand can do to stay in tune. A unique, expert perspective that gives you decision making confidence.
Rich qualitative exploration
We’ve become part of the lives of 20 UK households. Each week we delve deep into their hopes, fears and feelings around the virus, the vaccine, Brexit and recovery and uncover how these shape their everyday behaviour and future outlook. We dig into what they’re scrolling, watching, eating, or even actively avoiding and synthesise all this rich detail into a concise story-led deck of key themes and a hard-hitting short film to bring insights to life.

“I share the findings with our exec team each week and they’ve found them invaluable. Excellent work, especially for a syndicated tracker. Thank you!”
Head of Insight, major UK Grocer
What’s covered?
We explore and track multiple topics. We question the virus, the vaccine, Brexit and recovery. We ask about brand usage, so you can interpret relevant data. There’s even scope for additional questions.

Living with coronavirus

Impact on morale

Changes to daily life

Shopping behaviour

Spending habits

Who to trust in crazy times
Pricing
You receive all the back data and insights from past waves of tracking plus your choice of weekly, fortnightly or monthly reporting.
Complete Picture
£8k per month
Full weekly reporting – including toplines in word and 40+ slide story-led deck
Weekly customer video
Monthly roundup report
Weekly predictions webinar
Self-serve portal with 1 license: all data, full slice and dice, updated weekly
Most popular
Weekly pulse
£6k per month
Full weekly reporting – including toplines in word and 40+ slide story-led deck
Weekly customer video
Weekly predictions webinar
Self-serve portal with 1 license : all data, full slice and dice, updated weekly
Fortnightly pulse
£3k per month
Full fortnightly reporting including toplines in word and 40+ slide story-led deck
Fortnightly customer video
Weekly predictions webinar
Self-serve portal with 1 license : all data, full slice and dice, updated fortnightly
Best value
Simple drumbeat
£2k per month
Monthly roundup report
Weekly predictions webinar
Self-serve portal with 1 license : trend lines, total sample-only, updated weekly
Interested in learning more?
Got a question about the insights? Want more detail on what’s covered? A free product trial? Simply email Mark Taylor (Client Services Director) or request a free product trial.