The Score – weekly consumer insight to drive real time decisions

The sharpest human insight in rapidly changing times

Each week we reveal the true story of what life feels like for the nation. It’s a story often missing from the news headlines; one about subtle changes in behaviour and what brands can do to reflect consumer trends.

Robust, agile quantitative read

We survey 2,000 UK consumers each week giving you insight into the big stories and full data tables to explore your sector trends. Webinars, reports and engaging narrative will explore how feelings and actions are changing and what your brand can do to stay in tune. A unique, expert perspective that gives you decision making confidence.

Rich qualitative exploration

We’ve become part of the lives of 20 UK households. Each week we delve deep into their hopes, fears and feelings around the virus, the vaccine, Brexit and recovery and uncover how these shape their everyday behaviour and future outlook. We dig into what they’re scrolling, watching, eating, or even actively avoiding and synthesise all this rich detail into a concise story-led deck of key themes and a hard-hitting short film to bring insights to life.

“I share the findings with our exec team each week and they’ve found them invaluable. Excellent work, especially for a syndicated tracker. Thank you!”

Head of Insight, major UK Grocer

What’s covered?

We explore and track multiple topics. We question the virus, the vaccine, Brexit and recovery.  We ask about brand usage, so you can interpret relevant data.  There’s even scope for additional questions.

Living with coronavirus

Impact on morale

Changes to daily life

Shopping behaviour

Spending habits

Who to trust in crazy times

Pricing

You receive all the back data and insights from past waves of tracking plus your choice of weekly, fortnightly or monthly reporting.

Complete Picture


£8k per month


Full weekly reporting – including toplines in word and 40+ slide story-led deck

Weekly customer video

Monthly roundup report

Weekly predictions webinar

Self-serve portal with 1 license: all data, full slice and dice, updated weekly

Most popular

Weekly pulse


£6k per month


Full weekly reporting – including toplines in word and 40+ slide story-led deck

Weekly customer video

Weekly predictions webinar

Self-serve portal with 1 license : all data, full slice and dice, updated weekly

Fortnightly pulse


£3k per month


Full fortnightly reporting including toplines in word and 40+ slide story-led deck

Fortnightly customer video

Weekly predictions webinar

Self-serve portal with 1 license : all data, full slice and dice, updated fortnightly

Interested in learning more?

Got a question about the insights? Want more detail on what’s covered? A free product trial? Simply email Mark Taylor (Client Services Director) or request a free product trial.