Kokoro Cuts – best of May

A round up of the best new experiences and campaigns we’ve seen on our travels. Here’s what you need to know about in May

A creative concept that really makes memories

Check out this pick-me-up from Mellower Coffee Shanghai. It’s served with a cloud of cotton candy and rains sugar over your coffee. Irrational, but so feel-good. We know immersion is one of the most powerful aspects of customer experience. This really makes for an unforgettable experience. No doubt its helped this brand boom quickly into an international success in the cut-throat market of coffee shops.

Source: Mellower Coffee Shanghai

Campaign with real empowerment

Natwest say if women started and grew business at the same rate as men the UK economy would be £250 billion better off. We’re excited by their ‘Back Her Business’ campaign. Our work with emotions makes it clear that real empowerment must be energising #Freedom, not just the basic #Control tools. This female-only crowdfunding initiative aims to inspire 400,000 female-led businesses by 2025.

Source: Natwest

Travel as unique as your DNA

Yet another great idea from Airbnb to link its proposition to wider trends beyond the travel sector. This time tapping into the growing quest to understand our family ancestry by teaming up with DNA testing leader 23andMe. Users can find out their heritage then plan their end-to-end heritage trip. It would be handy for our ancestry to be traced back to somewhere with a great view and a bar nearby.

Source: Airbnb and 23andMe

IKEA ‘for real families’ transports us from reality

IKEA moves what could be a really boring campaign into an immersive territory by using real IKEA products to recreate iconic rooms from hit shows ‘The Simpsons’, ‘Stranger Things’ and ‘Friends’. Giving customers #Freedom to feel like they really can achieve anything with their homes and at a decent price. Really clever campaign.

Source: Ikea

Customers don’t care about your stuff!
If it’s not on Insta, did it even happen?

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