Two of the biggest tech players, Samsung and Microsoft, opened new flagship spaces in London last month. One thing they definitely have in common….. they offer so much more than shopping alone. These are experience spaces on a grand scale – oozing innovation and play. Whilst Samsung invites you to connect with your passions through a jam-packed series of events, Microsoft invites you to learn new skills for free in its Community Theatre. Both brands bring the capabilities of tech to life through interactive, memory-making moments with AR, gaming and simulation. Plus, this isn’t all about the tech – the staff working here share the passion for the new possibilities technology provides and the know-how to solve our tech problems and transform our lives.