CoronaWatch – buy our acclaimed weekly tracker

The sharpest human insight in the corona era

Each week we reveal the true story of what life feels like for the nation. It’s a story often missing from the news headlines; one about sometimes subtle changes in behaviour and what brands can do to feel most relevant as life reopens.

Robust, agile quantitative read

We survey 2,000 UK consumers each week – fieldwork runs from Thursday to Saturday. You get top-line findings, describing the big stories of the week, by 10am each Monday accompanied by full data tables. Every Tuesday by 10am you get a 25 page PowerPoint deck that brings to life how feelings and actions are changing and what your brand can do to stay in tune with consumers. This is also presented via live webinar an hour later.

Rich qualitative exploration

We’ve become part of the lives of 20 households across the UK. Each week we delve deep into their hopes, fears and feelings around the pandemic and uncover how these shape their everyday behaviour and outlook on the future. We dig into what they’re scrolling, watching, eating, or even actively avoiding and synthesise all of this rich detail into a concise story-led deck of key themes and a hard-hitting 5 minutes short film to bring insights to life.

Pricing

You get all the back data and insights from the past 12+ waves of tracking plus 4 new complete waves of insights! Choose from one of three great value packages.

Customised solution

£9,000

Four weeks of tracking!

Robust quant survey

Toplines in Word

25-slide story-led deck

Data tables

Live presentation

Qualitative insights deck

Hard-hitting film

Qualitative deep dive on your customers

Complete solution

£5,000

Four weeks of tracking!

Robust quant survey

Toplines in Word

25-slide story-led deck

Data tables

Live presentation

Qualitative insights deck

Hard-hitting film

Basic quant solution

£4,000

Four weeks of tracking!

Robust quant survey

Toplines in Word

25-slide story-led deck

Data tables

Live presentation

What’s covered?

We explore and track the following key areas. We adapt questioning as the pandemic situation unfolds – and in response to any feedback we get from subscribers. We ask about brand usage for all brands who sign up (so you can cut the data by your users). There is some scope for additional questions (charged £200/€230 per question).

Living with Coronavirus

Level of dread about getting ill

Who has had it and where they live

Severity of the symptoms

Life after recovery

Impact on morale

Level of anxiety

Focus of fears/concerns

Potential mitigating actions

Drivers of feelings

Changes to daily life

What’s been stopped/started

What’s missed the most

What’s been avoided

Which new habits are forming

Food shopping behaviour

Relationship with shopping

Who’s switching to online

Brands used, who’s impressed/why

Next 7 days – what’s on shopping lists

Non-food shopping

What’s been bought and how

Changes to spending habits

Now food cupboards are full, where is spend focused

What’s next in their online baskets

Who to trust in crazy times

Which leaders, experts, organisations

Which brands are cutting through

Emotions provoked and where brands can help

What’s the role of business

“I share the findings with our exec team each week and they’ve found them invaluable. Excellent work, especially for a syndicated tracker. Thank you!”

Head of Insight, major UK Grocer

Interested in learning more?

Got a question about the insights? Want more detail on what’s covered? Simply email Mark Taylor (Client Services Director) on Mark.Taylor@Kokoro-Global.com or call him directly on +44 7971 285990.